What encourages you to keep using Quora

Quora encourages sharing good deeds on Web 2.0

pte20130315001 Technology / digitization, media / communication

Posting positive actions quickly triggers a wave of sympathy

Clown Doctor: Benefits enrich life (Photo: pixelio.de, J. Sabel)

Mountain View / Linz (pte001 / 03/15/2013 / 06:00) - Quora http://quora.com, an inspiring and positively designed online forum, has asked its recipients to report on their friendliest deed in life. Over 200 responses were received, and the audience can anonymously exchange ideas about their benefits and be inspired. In just one day, around 80,000 people read the question online and 640 people followed the touching answers.

One of these users said he sold his technology company and then used his bank account to buy a one-story house in Texas for his disabled father. The entry from a man who donated his kidney to his mother without her knowledge is also extremely moving. Individual anecdotes about benefits are enjoying increasing popularity on more and more websites and social media portals.

"Each to each a looking glass"

"This type of communication could represent a satisfaction of narcissistic needs. People are social beings and develop a positive feeling when they receive positive feedback," said the psychologist Josef Fellner in an interview with pressetext. The users expect positive feedback - this is what motivates them to share these experiences with the public.

"Each to each a looking-glass. Reflects the other that doth pass." According to the social scientist Charles H. Cooley, people compare their actions and views with others. "To put it very boldly, mirror neurons are triggered in this case. Purely hypothetically, the posts activate the same reward area in the brain that was activated in the writers. This in turn motivates other people to do good deeds," said the specialist.

Negative events with domino effect

From a socio-psychological perspective, according to Fellner, such forums have a role model and can trigger a domino effect. The same can also happen in the opposite case. "It has often been found that a suicide discussed in the media, for example, has brought further suicide cases with it," he says. Phenomena such as the "Harlem Shake" are also initially rated as "cool" and positive by the general public and thus developed into hype.