How do I market a local school

In a registered student cooperative, eSG, students run a real company on their own responsibility. Their work is based on the cooperative principles: self-help, self-management and personal responsibility.

Because student cooperatives are permanently anchored in schools, their activities go beyond subjects, school year changes and grades. This makes the commitment particularly sustainable.

The young entrepreneurs develop their own business ideas, organizational structures and work processes so that they can efficiently market their products or services in and outside of school.

A local partner cooperative and the responsible auditing association oversee the student cooperative. They are also at the side of the students with all entrepreneurial questions. This creates a resilient and trustworthy structure.

What added value do student cooperatives create?

  • Schoolchildren get to know the world of work in a practical way - both the various functional areas of a company and social skills such as innovation, creativity and team spirit.
  • The principle of “one member, one vote” promotes the democratic and solidarity of the pupils.
  • The project gives schools an established practical and everyday tool for economic education that they can also use in vocational preparation.


Which business ideas are already being implemented?

  • Technical services, e.g. water analysis
  • Service offers for IT, event management or household
  • Design and production of school merchandise, e.g. clothing, buttons or bags
  • Selling - and sometimes also manufacturing - of food, e.g. pralines, apple juice, honey or coffee
  • Operation of the school kiosk with stationery and snacks
  • Patron of the project School cooperatives - operate sustainably - act in solidarity Minister Yvonne Gebauer is in North Rhine-Westphalia. The Ministry of Schools and Education of the State of North Rhine-Westphalia also supports the student cooperatives by delegating a teacher to coordinate the student cooperatives in the state.

Further information can be found at